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Does Your Master Data Enable the Sell?

Updated: Jul 25




The accuracy and management of master data hold unparalleled significance. It's the foundation upon which every successful FMCG company is built. However, the gravity of its role is best understood through the lens of the 1:10:100 rule — a principle highlighting the escalating costs of prevention, correction, and failure.

At the core, the 1:10:100 rule in the context of master data suggests that investing in the prevention of data errors is significantly more economical than correcting them later.


In the FMCG sector, where product turnaround is rapid, and consumer demands are ever-changing, working with incorrect master data can be detrimental. The repercussions of incorrect product information, pricing, or inventory data are far-reaching. They can lead to supply chain inefficiencies, lost sales opportunities, and a tarnished brand reputation. The cost of rectifying these errors can be tenfold compared to the resources that would have been used to set up the data correctly at the outset.


However, ensuring the integrity of master data is not a one-time task; it's an ongoing process of data governance and quality control.


At BD-Nav, we understand the dynamic nature of FMCG master data. Our approach is not just about replication, but about aligning your master data with the evolving needs of your business. We ensure that your data is not only accurate but also relevant and actionable.


Our tools and strategies are designed to implement the 1:10:100 rule effectively. We focus on prevention — establishing strong data foundations and consistent quality checks to mitigate the risk of data errors. This proactive approach is more cost-effective and ensures that your business operates on a platform of reliable and valid data, ultimately leading to better decision-making, efficient operations, and increased profitability.


Adhering to the 1:10:100 rule, we champion the cause of getting your master data right from the start. It's an investment that pays dividends in the long run, ensuring your business thrives on accuracy, efficiency, and reliability.

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